What is Impulse Buying? An analytical network processing framework for prioritizing factors affecting impulse buying
نویسندگان
چکیده
منابع مشابه
Factors influencing impulse buying during an online purchase
ii I hereby declare that I am the sole author of this thesis. This is a true copy of the thesis, including any required final revisions, as accepted by my examiners. I understand that my thesis may be made electronically available to the public. Abstract An important element in retailing is the use of impulse purchases; generally small items that are bought by consumers on the spur of the momen...
متن کاملOnline Impulse Buying and Product Involvement
Do consumers behavior different on the Internet from other marketing channels? This study investigates impulse buying behaviors in both traditional store and online shopping contexts. The results show that impulsive buying tendency and involvement with clothing products is positively associated with impulse buying behavior of clothing in traditional store shopping, but not online. For computer ...
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Many purchases are unplanned and so do not fit comfortably within standard neoclassical consumer theory. We model such ”impulse” purchases by a simple reservation price rule used by impatient consumers. The equilibrium exhibits price dispersion in pure strategies, with lower price firms earning higher profits. The range of price dispersion increases with the number of firms: the highest price i...
متن کاملAn Empirical Study of Impulse Buying Behavior in Online Bookstores
Online shopping is gradually becoming popular in the developing countries like India. The online bookstores have emerged as a new destination which attracts millions of shoppers every day. The impulse buying in the offline stores has been a major area of interest for the researchers. But with the boom in online shopping, there is a scope to study the different aspects of impulse buying in onlin...
متن کاملFactors Affecting Mobile Handset (MH) Buying Decision: An Empirical Study
Mobile technology is getting changed very fast in commensurate with other technological hyper changes. Buyers’ expectation from a new cellular phone is also changing over time. Producers, thereby, have to keep themselves abreast of changes in customer taste and preferences to attract, capture, grow, and retain both existing and potential customers. This study is set to measure factors affecting...
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ژورنال
عنوان ژورنال: Management Science Letters
سال: 2012
ISSN: 1923-9335,1923-9343
DOI: 10.5267/j.msl.2012.03.016